Insurance that actually fits your users doesn’t come off a shelf. It gets built.
Built by Protector IQ — the insurance product design studio behind AVYA. Founded by a 25-year insurance underwriter and product designer. Products designed with HDFC ERGO and ICICI Lombard among others. IFC ILO certified Inclusivity Practitioner. Incubated at NSRCEL IIM Bangalore.
The standard approach: a broker finds a generic product, attaches it to your platform, gives it your branding, and calls it contextual. Your users get something that doesn’t quite fit — coverage that misses their actual risk, exclusions they’ll discover at the wrong moment, and pricing built for someone else entirely.
Adoption is low. Engagement suffers. The insurance offering undermines your core product rather than completing it.
The reason this keeps happening is simple: nobody in the affinity space has the underwriting capability to build a product from scratch. They can distribute. They can repackage. They cannot build.
Custom insurance products designed from the ground up — for your users, their specific risk profile, and their context. Filed with the regulator. Priced correctly. With a GTM plan built around your distribution. Not off the shelf. Not rebranded. Built.
Women-specific covers, OPD, chronic care, perimenopause, maternity, critical illness. Products designed around how women actually use healthcare — not around the average patient the standard policy was written for. This is the segment behind AVYA’s own product architecture.
Payment fraud recovery, data breach costs, UPI fraud, business interruption from digital incidents. Built for fintechs, digital platforms, and SMEs operating in India’s fast-growing digital payments ecosystem — a growing embedded insurance partner opportunity.
Index-based, event-triggered products for agriculture, MSMEs, and climate-exposed communities. Parametric insurance India means payouts happen when the event happens — not after a claims process that takes weeks the insured cannot afford to wait for.
Professional indemnity, Directors & Officers, product liability, errors & omissions. Built for platforms whose users face real professional and commercial exposure. Custom insurance product design India means building for the specific liability profile of your user base, not a generic cover.
For lending platforms, B2B commerce, and supply chain risk. Products that protect the transaction, not just the party. Trade credit insurance built for the specific counterparty risk structure of your platform — not a generic credit cover repackaged.
Custom group products for corporates, communities, and membership organisations. Women-specific group covers, sector-specific bundles, products designed for the specific demographics of your user base. Affinity insurance programme India — built, not assembled.
We have worked across NGOs and foundations serving underserved communities, IT and systems companies requiring professional liability structures, insurance brokers building affinity programmes for their client base, fintechs embedding protection in their user journey, and health tech platforms adding risk coverage to their care offering.
On the insurer side, we have worked with HDFC ERGO and ICICI Lombard in the design and structuring of products across segments.
Three steps from first call to filed product. No brief to fill before we meet. No generic decks.
We understand your users — their risk profile, their context, your distribution model, and what they actually need covered. One call. No prep required. We listen first.
We build the product from scratch — coverage architecture, pricing logic, exclusions, regulatory filing with IRDAI. No shortcuts. Insurance product design consulting that goes all the way through to a filed, priced product.
We help you launch, distribute, and embed the product in your user journey. Revenue share for platforms. Consulting engagement for foundations and NGOs. The relationship doesn’t end at the filing.
Protector IQ is the insurance product design and GTM studio behind AVYA. Founded by a 25-year insurance underwriter and product designer, Protector IQ builds custom insurance products from scratch — from product architecture through regulatory filing through GTM execution. AVYA, India’s first women-centric risk management platform, is Protector IQ’s first consumer product.
Brokers distribute existing products. Protector IQ designs new ones. Most affinity insurance programmes attach a standard product to a partner’s platform and call it custom. Protector IQ starts from your users’ actual risk profile and builds a product that fits it — filed with IRDAI, priced correctly, with a GTM plan built around your distribution.
Health, Cyber, Climate and Parametric, Liability, Trade Credit and Surety, and Affinity and Group products. We are not limited to one segment or one insurer.
Revenue share for fintechs, health techs, and platforms. Consulting engagement for NGOs and foundations. The model is discussed during the discovery call based on the nature of the partnership.
Everything starts with a discovery call. We understand your users, your product context, and what you’re trying to solve. No brief to fill before we meet. Tell us what you’re trying to build and we’ll take it from there. Talk to AVYA →
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